January 2000 — “For those special wines that the corner liquor store just isn’t going to carry, turn to the Rare Wine Co… the Sonoma, California-based outfit has a superb collection of high-quality, low-production bottles from Madeira, Italy, Spain, France, Australia, and California. Just to peruse the catalog is to go on an expedition of discovery through some of the great vintages of the last century. In addition to the hard-to-find wines offered, there are also carefully selected books on wine and a collection of artisanal olive oils, each with a distinctive character.”

- Bloomberg