Winter 2003 — “The Rare Wine Company makes its readers instant insiders in a European-oriented wine bazaar that has included everything from offerings of first-edition wine books to artisanal olive oils and antique crystal decanters. But most of all, the catalogs trade on Berk’s indefatigable wine scouting. He puts his 6,000 customers both ahead of the curve—he introduced such now-prized cult favorites as Italy’s Tua Rita and Spanish icon Alvaro Palacios—and so far behind it (with, say, century-old Madeiras) that The Rare Wine Company may sometimes be one of the sole sources.”

- Forbes FYI