Privacy Policy

The Rare Wine Co. is committed to respecting the privacy rights of users of its http://www.rarewineco.com/ website (the "Website"). The Rare Wine Co. created this Privacy Policy to give you ("You") confidence as You visit and use the Website, and to demonstrate its commitment to fair information practices and to the protection of privacy.

This Privacy Policy is only applicable to the Website and not to any Third-Party Websites, which may have data collection, storage and use practices and policies that differ materially from this Privacy Policy. For additional information, see the section concerning Third-Party Websites, below.

BY USING THE WEBSITE, YOU REPRESENT AND WARRANT THAT YOU HAVE READ AND UNDERSTOOD, AND AGREE TO THE TERMS OF, THIS PRIVACY POLICY. IF YOU DO NOT UNDERSTAND OR DO NOT AGREE TO BE BOUND BY THIS PRIVACY POLICY, YOU MUST IMMEDIATELY LEAVE THE WEBSITE.

Each time You use the Website, the then-current version of this Privacy Policy will apply. Accordingly, each time You use the Website You should check the date of this Privacy Policy (which appears at the end) and review any changes since the last time You used the Website. For additional information, see the section concerning Updates and Changes to Privacy Policy, below.

1. INFORMATION COLLECTION PRACTICES

(a) Traffic Data. Like most website operators, The Rare Wine Co. automatically gathers information of the sort that browsers automatically make available, including: (i) IP addresses; (ii) domain servers; (iii) types of computers accessing the Website; and (iv) types of Web browsers accessing the Website (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify You.

(b) Cookies. A "Cookie" is a string of information that a website stores on a user's computer, and that the user's browser provides to the website each time the user submits a query to the website. The purpose of a Cookie is to identify the user as a unique user of the Website. The Rare Wine Co. uses Cookies to customize Your experience on the Website to Your interests, to ensure that You do not see the same advertisements or informational messages repeatedly, and to store Your password so You do not have to re-enter it each time You visit the Website. For additional information on The Rare Wine Co.'s uses of Cookies, see the section concerning Information Use and Disclosure Practices/Traffic Data and Information Gathered Using Cookies, below.

IF YOU DO NOT WISH TO HAVE COOKIES PLACED ON YOUR COMPUTER, YOU SHOULD SET YOUR BROWSERS TO REFUSE COOKIES BEFORE ACCESSING THE WEBSITE, WITH THE UNDERSTANDING THAT CERTAIN OF THE SERVICES AND CERTAIN FEATURES OF THE WEBSITE MAY NOT FUNCTION PROPERLY WITHOUT THE AID OF COOKIES. IF YOU REFUSE COOKIES, YOU ASSUME ALL RESPONSIBILITY FOR ANY RESULTING LOSS OF FUNCTIONALITY.

(c) Web Beacons."Web Beacons" (also known as clear gifs, pixel tags or web bugs) are tiny graphics with a unique identifier, similar in function to Cookies, and are used to track the online movements of web users or to access Cookies. Unlike Cookies which are stored on the user's computer hard drive, Web Beacons are embedded invisibly on web pages (or in e-mail). Web Beacons may be used to deliver or communicate with Cookies, to count users who have visited certain pages and to understand usage patterns. For additional information on The Rare Wine Co.'s uses of Web Beacons, see the section concerning Information Use and Disclosure Practices/Traffic Data and Information Gathered Using Cookies & Web Beacons, below.

(d) Personal Information. In order for You to use certain of the Website services, You will be asked to provide The Rare Wine Co. certain information that personally identifies You ("Personal Information"). Personal Information includes, without limitation: (1) "Contact Data" (such as Your name, address, phone number, and email address,); (2) "Financial Information" (such as Your credit or debit card information); and (3) "Demographic Data" (such as Your gender, birthday, city/town, zip code, state, country, etc.). In each case, You will be asked to provide Personal Information; the Website will not gather it surreptitiously. The Rare Wine Co. may supplement the Personal Information You provide with additional Personal Information gathered from public sources or from third-parties (e.g., consumer reporting agencies) who may lawfully provide such information to The Rare Wine Co.

2. INFORMATION USE AND DISCLOSURE PRACTICES

(a) Traffic Data and Information Gathered Using Cookies and Web Beacons The Rare Wine Co. analyzes Traffic Data and information gathered using Cookies and Web Beacons to help The Rare Wine Co. better understand who is using the Website and how they are using it. By identifying patterns and trends in usage, The Rare Wine Co. is able to better design the Website to improve Your experience, and to serve You more relevant and interesting content and advertisements. From time to time, The Rare Wine Co. may release Traffic Data and information gathered using Cookies and Web Beacons in the aggregate, such as by publishing a report on trends in the usage of the Website. The Rare Wine Co. does not attempt to link information gathered using Cookies or Web Beacons to Personal Information.

(b) Personal Information
(i) Generally. The Rare Wine Co. uses Your Contact Data to send You information about The Rare Wine Co. and The Rare Wine Co.'s products and services, and to contact You when necessary in connection with Your orders. The Rare Wine Co. uses Your Financial Data to bill You. The Rare Wine Co. uses Your Demographic Data to customize and tailor Your experience on the Website. As with Traffic Data and information gathered using Cookies and Web Beacons, from time to time The Rare Wine Co. may release Demographic Data in the aggregate, such as by publishing a report on trends in the usage of the Website.

(ii) Disclosure Practices. Except under the following circumstances, The Rare Wine Co. will keep Your Personal Information private, and will not sell or otherwise share it with third parties:

Disclosure in Connection with Services. The Rare Wine Co. discloses Personal Information to those who help it provide services, including those who perform technical, administrative and data processing tasks such as hosting, billing, fulfillment, and data storage and security.

By Law or to Protect Rights. The Rare Wine Co. discloses Personal Information when required to do so by law, or in response to a subpoena or court order, or when The Rare Wine Co. believes in its sole discretion that disclosure is reasonably necessary to protect the property or rights of The Rare Wine Co., third parties or the public at large.

Business Transfers; Bankruptcy. The Rare Wine Co. reserves the right to transfer all Personal Information in its possession to a successor organization in the event of a merger, acquisition, or bankruptcy or other sale of all or a portion of The Rare Wine Co.'s assets. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred Personal Information will be subject to this Privacy Policy, or to a new privacy policy if You are given notice of that new privacy policy and an opportunity to affirmatively opt-out of it. Personal Information submitted or collected after a transfer, however, may be subject to a new privacy policy adopted by The Rare Wine Co.'s successor organization.

3. SECURITY OF PERSONAL INFORMATION

The Rare Wine Co. has implemented and maintains reasonable security procedures and practices to protect against the unauthorized access, use, modification, destruction or disclosure of Your Personal Information.

4. EMAIL COMMUNICATIONS

By registering with the Website, You thereby consent to receive periodic email communications from The Rare Wine Co. regarding its services, new product offers, promotions and other matters. You may also elect to receive periodic email newsletters. You may opt-out of receiving email newsletters at any time by (a) following the unsubscribe instructions contained in each newsletter; or (b) changing the email preferences in Your account.

5. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONALINFORMATION

The Rare Wine Co. wants Your Personal Information to be complete and accurate. By using the Website, You represent and warrant that all information You provide on any registration form or otherwise in connection with Your use of the Website and Services will be complete and accurate, and that You will update that information as necessary to maintain its completeness and accuracy. To confirm the completeness and accuracy of, or make changes to, Your Personal Information, please visit Your account.

6. THIRD-PARTY WEBSITES

The Rare Wine Co. neither owns nor controls third-party websites. Accordingly, third-party websites are under no obligation to comply with this Privacy Policy except with respect to Personal Information provided directly to them by The Rare Wine Co. Before visiting or providing Personal Information to a third-party website, You should inform Yourself of the privacy policies and practices (if any) of that third-party website, and should take those steps necessary to, in Your discretion, protect Your privacy.

7. UPDATES AND CHANGES TO PRIVACY POLICY

Although most changes are likely to be minor, The Rare Wine Co. reserves the right, at any time and without notice, to add to, update, change or modify this Privacy Policy, simply by posting such update, change or modification on this page. Any such addition, update, change or modification will be effective immediately upon posting on the Website. Each time You use the Website, the then-current version of this Privacy Policy will apply. Accordingly, each time You use the Website You should check the date of this Privacy Policy (which appears at the end) and review any changes since the last time You used the Website. Unless The Rare Wine Co. obtains Your express consent, any revised Privacy Policy will apply only to information collected after the effective date of such revised Privacy Policy, and not to information collected under any earlier Privacy Policy.

Effective Date: June 01, 2015

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