1. INFORMATION COLLECTION PRACTICES
(a) Traffic Data. Like most website operators, The Rare Wine Co. automatically gathers information of the sort that browsers automatically make available, including: (i) IP addresses; (ii) domain servers; (iii) types of computers accessing the Website; and (iv) types of Web browsers accessing the Website (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify You.
(c) Web Beacons."Web Beacons" (also known as clear gifs, pixel tags or web bugs) are tiny graphics with a unique identifier, similar in function to Cookies, and are used to track the online movements of web users or to access Cookies. Unlike Cookies which are stored on the user's computer hard drive, Web Beacons are embedded invisibly on web pages (or in e-mail). Web Beacons may be used to deliver or communicate with Cookies, to count users who have visited certain pages and to understand usage patterns. For additional information on The Rare Wine Co.'s uses of Web Beacons, see the section concerning Information Use and Disclosure Practices/Traffic Data and Information Gathered Using Cookies & Web Beacons, below.
(d) Personal Information. In order for You to use certain of the Website services, You will be asked to provide The Rare Wine Co. certain information that personally identifies You ("Personal Information"). Personal Information includes, without limitation: (1) "Contact Data" (such as Your name, address, phone number, and email address,); (2) "Financial Information" (such as Your credit or debit card information); and (3) "Demographic Data" (such as Your gender, birthday, city/town, zip code, state, country, etc.). In each case, You will be asked to provide Personal Information; the Website will not gather it surreptitiously. The Rare Wine Co. may supplement the Personal Information You provide with additional Personal Information gathered from public sources or from third-parties (e.g., consumer reporting agencies) who may lawfully provide such information to The Rare Wine Co.
2. INFORMATION USE AND DISCLOSURE PRACTICES
(a) Traffic Data and Information Gathered Using Cookies and Web Beacons The Rare Wine Co. analyzes Traffic Data and information gathered using Cookies and Web Beacons to help The Rare Wine Co. better understand who is using the Website and how they are using it. By identifying patterns and trends in usage, The Rare Wine Co. is able to better design the Website to improve Your experience, and to serve You more relevant and interesting content and advertisements. From time to time, The Rare Wine Co. may release Traffic Data and information gathered using Cookies and Web Beacons in the aggregate, such as by publishing a report on trends in the usage of the Website. The Rare Wine Co. does not attempt to link information gathered using Cookies or Web Beacons to Personal Information.
(b) Personal Information
(i) Generally. The Rare Wine Co. uses Your Contact Data to send You information about The Rare Wine Co. and The Rare Wine Co.'s products and services, and to contact You when necessary in connection with Your orders. The Rare Wine Co. uses Your Financial Data to bill You. The Rare Wine Co. uses Your Demographic Data to customize and tailor Your experience on the Website. As with Traffic Data and information gathered using Cookies and Web Beacons, from time to time The Rare Wine Co. may release Demographic Data in the aggregate, such as by publishing a report on trends in the usage of the Website.
(ii) Disclosure Practices. Except under the following circumstances, The Rare Wine Co. will keep Your Personal Information private, and will not sell or otherwise share it with third parties:
Disclosure in Connection with Services. The Rare Wine Co. discloses Personal Information to those who help it provide services, including those who perform technical, administrative and data processing tasks such as hosting, billing, fulfillment, and data storage and security.
By Law or to Protect Rights. The Rare Wine Co. discloses Personal Information when required to do so by law, or in response to a subpoena or court order, or when The Rare Wine Co. believes in its sole discretion that disclosure is reasonably necessary to protect the property or rights of The Rare Wine Co., third parties or the public at large.
3. SECURITY OF PERSONAL INFORMATION
The Rare Wine Co. has implemented and maintains reasonable security procedures and practices to protect against the unauthorized access, use, modification, destruction or disclosure of Your Personal Information.
4. EMAIL COMMUNICATIONS
By registering with the Website, You thereby consent to receive periodic email communications from The Rare Wine Co. regarding its services, new product offers, promotions and other matters. You may also elect to receive periodic email newsletters. You may opt-out of receiving email newsletters at any time by (a) following the unsubscribe instructions contained in each newsletter; or (b) changing the email preferences in Your account.
5. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONALINFORMATION
The Rare Wine Co. wants Your Personal Information to be complete and accurate. By using the Website, You represent and warrant that all information You provide on any registration form or otherwise in connection with Your use of the Website and Services will be complete and accurate, and that You will update that information as necessary to maintain its completeness and accuracy. To confirm the completeness and accuracy of, or make changes to, Your Personal Information, please visit Your account.
6. THIRD-PARTY WEBSITES
Effective Date: June 01, 2015
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